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Motorsports Sponsorship
Put your brand in front of millions of loyal racing fans.
How We Can Help
We offer flexible solutions to meet your needs and budget for your business.
Full Car Sponsorship
We handle the entire sponsorship process from start to finish from securing the right team, building the partnership structure, managing deliverables, and ensuring your brand gets maximum value on and off the track.
Sponsorship Campaigns
We build full promotional campaigns around your NASCAR partnership featuring digital ads, social media pushes, giveaways, retail activations, community events, and brand-awareness strategies that turn sponsorship into real results.
Content Creation & Media Production
We produce professional photo and video content featuring your sponsorship, which includes behind-the-scenes coverage, race-week content, ads, and social clips featuring your brand that your marketing team can use instantly.
Driver Spokesperson Marketing Services
Leverage the driver as a brand ambassador. We handle appearances, interviews, social media content, photoshoots, endorsements, commercials, and messaging that aligns the driver with your brand’s voice.
Race-Specific TV Advertising Integration
We create and place targeted TV ads featuring your brand during the exact race weekends your sponsored car competes in. This amplifies visibility, reinforces brand recognition, and directly boosts ROI by pairing your on-car exposure with broadcast advertising that reaches millions of NASCAR viewers.
Trackside & Corporate Event Integration
Your sponsorship becomes a live experience from at-track activations and fan engagement setups to corporate events featuring the show car, driver meet-and-greets, or branded displays.
Reach Millions of Fans Through NASCAR
NASCAR gives your brand unmatched exposure across national TV, social media, and at-track audiences. With millions of loyal fans watching every week, your sponsorship becomes a powerful way to build awareness, drive engagement, and turn viewers into customers. It’s one of the most effective ways to put your brand in front of a massive, energized audience.
Connect With Key Decision-Makers Who Actually Buy
NASCAR fans aren’t just spectators, they’re business owners, operators, and purchasing decision-makers across key industries. Sponsorship puts your brand directly in front of millions of consumers who are proven to support the companies that support their favorite teams. It’s a powerful way to reach people who not only watch but also purchase, recommend, and stay loyal.
Turn Every Race Into a Marketing Moment
A NASCAR sponsorship gives your brand a reason to create buzz all season long. Each race weekend becomes a built-in marketing event, which is perfect for social content, promotions, giveaways, TV ads, email campaigns, and customer engagement. Instead of searching for moments to activate your brand, you get up to 38 momentum-driving opportunities baked right into the schedule.
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Sponsorship Spots Available
Using our interactive tool, check out how the different spots on the stock car look like.
Why Choose A NASCAR Sponsorship
Here are some reasons why brands are joining forces every day with NASCAR teams.
70M
Loyal Fans
of the Sport
A Huge Fan Base
That’s a massive potential audience for brand exposure, both on TV and through at-track activations.
90M
Viewership Across All Series in 2025
Fans Are Tuning In
NASCAR delivered 94.8 million total viewers this season. That’s coast-to-coast exposure across multiple platforms, giving brands repeated visibility, consistent reach, and a massive nationwide audience all year long.
81%
Of Fans Appreciate What A Sponsor Provides
~3x More likely To By
NASCAR sponsorship isn’t just brand visibility, it can directly influence consumer behavior and drive sales. Fans are around 3x more likely to buy than non-fans.
Why Work With Exltra
With over 10 million prospects reached, happy customers, and customer service you can count on, the real question is why no work with us.
Options Fit To Your Budget
At Exltra, we are great at working on budgets big or small for our clients.
Five Start Rated & Trusted
We are proud to be rated five stars by our customers.
Your Own Dedicated Expert
You have a dedicated Exltra Expert who is here to help with any questions along the way.
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